MULTIPLEX at LDF
If you've ever met designer Tom Dixon, you'll know that he is quite a character. His promise of an 'immersive, multi-sensory department store of tomorrow' was the hottest ticket of the 2015 London Design Festival.
MULTIPLEX, set within The Old Selfridges Hotel, brought together design, technology, fashion, film and interiors to explore how the future of retail might look, sound, smell, taste and feel.
The giant space was filled with an eclectic range of pop-ups, events and installations and provided the perfect platform to spark interest in a myriad of upcoming designers and their new ideas.
We weaved our way through interactive perfume labs, under stunning arrays of feature lights, past pumping digital speakers to the silver foil clad bar at the back. Complimentary cocktails included Negronis and Rose Spritzs, all whipped up by mixologists in front of neon signs.
The event was the perfect opportunity to chat to both established and new designers, learn all about their creative endeavours and consider possibilities for the future of shopping. In Tom Dixon's own words: ‘The high streets are fighting a losing battle against the shift to online shopping, while eyewatering rents for prime locations squeeze traditional stores even further. It is time to radically rethink how these spaces can become relevant again in a digitally-defined future. The Multiplex is a prototype shop for the future, a multiple stage for new ideas.”